Work
Selected work
04 case studies
Enterprise · B2B · Concentrix
Enterprise UX
Embedded in cross-functional teams at Salesforce, running discovery workshops, mapping workflows for Sales, Support and Operations, and translating complex requirements into clear prototypes.
B2B SaaS · Fintech
Gamification platform
Helped define what the product should be, then designed the MVP — a B2B platform that lets fintechs plug in gamification mechanics without building from scratch.
Startup · Fintech · Banco Macro
Gamified wallet
Joined after the app launched with no UX foundation — rebuilt flows, created the design system, and helped the in-house team take ownership of the product direction.
Telecom · Interactive TV
Interactive TV
Redesigned interactive TV channels for different device generations with very different technical constraints. Also co-designed a World Cup app and built an internal tool.
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