Carolina Totaro
STARTUP / FINTECH
A gamified wallet for Gen Z
N1U is a fintech digital wallet designed for Gen Z and gamers. It offers standard banking features (transfers, payments, CVU, QR) blended with gamified mechanics like missions, XP, avatars, and exclusive rewards.
When I joined, the product had just launched but was built entirely by agencies. The result: inconsistent UI, unclear flows, and no UX strategy. I led the redesign from the inside, rethinking flows, rebuilding screens in Figma, and creating a custom design system.
I also took on product responsibilities: helping prioritize work, defining scope with devs, and shaping a cross-functional UX mindset within the team.
The Challenge
- The app had inconsistent UI, unclear interactions, and redundant or confusing flows
- No UX research had been conducted: there were no personas, no journey maps, no validation
- The Figma files didn’t match what was in production, many flows were missing or incomplete
- Users didn’t understand how to progress, earn rewards, or personalize their profile
- While maintaining and improving the live product, the company also needed to build an in-house version
Approach & Process
We applied a user-centered, iterative process to transform N1U from an externally built MVP into a cohesive, gamified product designed for Gen Z, while also ensuring continuity and value in the current version.
- Dual-track UX: Improved the current app with fast, impactful UI/UX updates, while working on the new in-house version with updated flows and structure.
- User research & personas: Defined 2 core personas based on behavior and CX interviews
- UX audit: Rebuilt all flows in Figma to reflect what users were actually seeing in production
- Cross-team enablement: Delivered specs and component documentation, and supported devs during implementation for both app tracks
- Gamification logic: Introduced mission structures, XP rules, and personalization features
- Design system: Developed a custom library for the new version, adaptable to Gen Z aesthetics and behavior
Benchmark/ Metrics / Survey / User personas
Userflow onboarding
Before & after home
Solution
- A fully revamped user experience with clearer navigation, branding, and structure
- A custom design system that enabled consistency and faster design iteration
- Gamified features like XP, avatars, missions and ranking systems
- UX flows for onboarding, payments, money requests, and rewards
- Handoff documentation and close work with developers to ensure alignment
Impact
- Delivered a clearer, more engaging user experience aligned with Gen Z habits
- Reduced user confusion and app drop-off by simplifying key flows
- Internal team gained ownership of product direction and experience
- Established N1U’s identity as a fintech that speaks the language of gamers
Onboarding / V0
Onboarding / V1.1
Onboarding / V4
n1u app
Role: Sr. UX/UI Designer
Users: Gen Z users, gamers, early adopters of digital finance
Tools: Figma, Jira, Miro, Notion
Methods: UX Audit, Design Thinking, Dual-track Agile, Rapid Prototyping, Heuristic Evaluation
Platform: Mobile-first (iOS + Android)
STARTUP / FINTECH
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TELECOMUNICATIONS
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STARTUP / FINTECH
A gamified wallet for Gen Z
N1U is a fintech digital wallet designed for Gen Z and gamers. It offers standard banking features (transfers, payments, CVU, QR) blended with gamified mechanics like missions, XP, avatars, and exclusive rewards.
When I joined, the product had just launched but was built entirely by agencies. The result: inconsistent UI, unclear flows, and no UX strategy. I led the redesign from the inside, rethinking flows, rebuilding screens in Figma, and creating a custom design system.
I also took on product responsibilities: helping prioritize work, defining scope with devs, and shaping a cross-functional UX mindset within the team.
The Challenge
- The app had inconsistent UI, unclear interactions, and redundant or confusing flows
- No UX research had been conducted: there were no personas, no journey maps, no validation
- The Figma files didn’t match what was in production, many flows were missing or incomplete
- Users didn’t understand how to progress, earn rewards, or personalize their profile
- While maintaining and improving the live product, the company also needed to build an in-house version
Approach & Process
We applied a user-centered, iterative process to transform N1U from an externally built MVP into a cohesive, gamified product designed for Gen Z, while also ensuring continuity and value in the current version.
- Dual-track UX: Improved the current app with fast, impactful UI/UX updates, while working on the new in-house version with updated flows and structure.
- User research & personas: Defined 2 core personas based on behavior and CX interviews
- UX audit: Rebuilt all flows in Figma to reflect what users were actually seeing in production
- Cross-team enablement: Delivered specs and component documentation, and supported devs during implementation for both app tracks
- Gamification logic: Introduced mission structures, XP rules, and personalization features
- Design system: Developed a custom library for the new version, adaptable to Gen Z aesthetics and behavior
Benchmark/ Metrics / Survey / User personas
Userflow onboarding
Before & after home
Solution
- A fully revamped user experience with clearer navigation, branding, and structure
- A custom design system that enabled consistency and faster design iteration
- Gamified features like XP, avatars, missions and ranking systems
- UX flows for onboarding, payments, money requests, and rewards
- Handoff documentation and close work with developers to ensure alignment
Impact
- Delivered a clearer, more engaging user experience aligned with Gen Z habits
- Reduced user confusion and app drop-off by simplifying key flows
- Internal team gained ownership of product direction and experience
- Established N1U’s identity as a fintech that speaks the language of gamers
Onboarding / V0
Onboarding / V1.1
Onboarding / V4
n1u app
Role: Sr. UX/UI Designer
Users: Gen Z users, gamers, early adopters of digital finance
Tools: Figma, Jira, Miro, Notion
Methods: UX Audit, Design Thinking, Dual-track Agile, Rapid Prototyping, Heuristic Evaluation
Platform: Mobile-first (iOS + Android)
STARTUP / FINTECH
Explore
TELECOMUNICATIONS
Explore
STARTUP / FINTECH
A gamified wallet for Gen Z
N1U is a fintech digital wallet designed for Gen Z and gamers. It offers standard banking features (transfers, payments, CVU, QR) blended with gamified mechanics like missions, XP, avatars, and exclusive rewards.
When I joined, the product had just launched but was built entirely by agencies. The result: inconsistent UI, unclear flows, and no UX strategy. I led the redesign from the inside, rethinking flows, rebuilding screens in Figma, and creating a custom design system.
I also took on product responsibilities: helping prioritize work, defining scope with devs, and shaping a cross-functional UX mindset within the team.
The Challenge
- The app had inconsistent UI, unclear interactions, and redundant or confusing flows
- No UX research had been conducted: there were no personas, no journey maps, no validation
- The Figma files didn’t match what was in production, many flows were missing or incomplete
- Users didn’t understand how to progress, earn rewards, or personalize their profile
- While maintaining and improving the live product, the company also needed to build an in-house version
Approach & Process
We applied a user-centered, iterative process to transform N1U from an externally built MVP into a cohesive, gamified product designed for Gen Z, while also ensuring continuity and value in the current version.
- Dual-track UX: Improved the current app with fast, impactful UI/UX updates, while working on the new in-house version with updated flows and structure.
- User research & personas: Defined 2 core personas based on behavior and CX interviews
- UX audit: Rebuilt all flows in Figma to reflect what users were actually seeing in production
- Cross-team enablement: Delivered specs and component documentation, and supported devs during implementation for both app tracks
- Gamification logic: Introduced mission structures, XP rules, and personalization features
- Design system: Developed a custom library for the new version, adaptable to Gen Z aesthetics and behavior
Benchmark/ Metrics / Survey / User personas
Userflow onboarding
Before & after home
Solution
- A fully revamped user experience with clearer navigation, branding, and structure
- A custom design system that enabled consistency and faster design iteration
- Gamified features like XP, avatars, missions and ranking systems
- UX flows for onboarding, payments, money requests, and rewards
- Handoff documentation and close work with developers to ensure alignment
Impact
- Delivered a clearer, more engaging user experience aligned with Gen Z habits
- Reduced user confusion and app drop-off by simplifying key flows
- Internal team gained ownership of product direction and experience
- Established N1U’s identity as a fintech that speaks the language of gamers
Onboarding / V0
Onboarding / V1.1
Onboarding / V4
n1u app
Role: Sr. UX/UI Designer
Users: Gen Z users, gamers, early adopters of digital finance
Tools: Figma, Jira, Miro, Notion
Methods: UX Audit, Design Thinking, Dual-track Agile, Rapid Prototyping, Heuristic Evaluation
Platform: Mobile-first (iOS + Android)
STARTUP / FINTECH
Explore
STARTUP / FINTECH
Explore