Carolina Totaro
Hi! I’m Carolina a UX/UI Sr designer based in Buenos Aires with over 10 years of experience crafting digital products across industries.
I began my journey in graphic design, working in advertising agencies and studios before transitioning into product design. My background gave me a strong visual foundation, but what truly drives me is solving problems that matter, through research, iteration, and user-centered thinking.
How I Work
I approach design as a collaborative and strategic process. My goal is always to create solutions that are meaningful for users and valuable for the business, and that starts with understanding both. Here’s how I typically work:
- Research first
I believe good design starts with asking the right questions. I partner with CX, product, and ops teams to understand user behavior, map pain points, and uncover insights, whether through data, interviews, or competitor analysis
- Strategy meets structure
Before jumping into visuals, I define flows, user journeys, and information architecture. I make sure the problem is clear and the structure is aligned with both user needs and business goals.
- Design, test, iterate:
I prototype early and often, from low-fidelity sketches to fully interactive designs in Figma. I’m not afraid to test unfinished work or adapt based on feedback. Iteration is a core part of my process.
- Collaborative mindset
I enjoy working closely with developers, marketers, and other stakeholders. I lead handoffs with clear documentation, tokens, and edge-case considerations, and stay involved through implementation.
- Knowledge sharing
I often support teams beyond design, running trainings, onboarding collaborators, or documenting processes
User-Centered Design.
User Research.
User Testing.
Service Design.
Interaction Design.
Information Architecture.
Prototyping.
Figma.
Design System Standards.
Data Analysis & Interpretation.
STARTUP / FINTECH
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STARTUP / FINTECH
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TELECOMUNICATIONS
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Hi! I’m Carolina a UX/UI Sr designer based in Buenos Aires with over 10 years of experience crafting digital products across industries.
I began my journey in graphic design, working in advertising agencies and studios before transitioning into product design. My background gave me a strong visual foundation, but what truly drives me is solving problems that matter, through research, iteration, and user-centered thinking.
How I Work
I approach design as a collaborative and strategic process. My goal is always to create solutions that are meaningful for users and valuable for the business, and that starts with understanding both. Here’s how I typically work:
- Research first:
I believe good design starts with asking the right questions. I partner with CX, product, and ops teams to understand user behavior, map pain points, and uncover insights, whether through data, interviews, or competitor analysis.
- Strategy meets structure:
Before jumping into visuals, I define flows, user journeys, and information architecture. I make sure the problem is clear and the structure is aligned with both user needs and business goals.
- Design, test, iterate:
I prototype early and often, from low-fidelity sketches to fully interactive designs in Figma. I’m not afraid to test unfinished work or adapt based on feedback. Iteration is a core part of my process.
- Collaborative mindset
I enjoy working closely with developers, marketers, and other stakeholders. I lead handoffs with clear documentation, tokens, and edge-case considerations, and stay involved through implementation.
- Knowledge sharing
I often support teams beyond design, running trainings, onboarding collaborators, or documenting processes. I like leaving a project stronger than I found it.
User-Centered Design.
User Research.
User Testing.
Service Design.
Interaction Design.
Information Architecture.
Prototyping.
Figma.
Design System Standards.
Data Analysis & Interpretation.
STARTUP / FINTECH
Explore
STARTUP / FINTECH
Explore
TELECOMUNICATIONS
Explore
Hi! I’m Carolina a UX/UI Sr designer based in Buenos Aires with over 10 years of experience crafting digital products across industries.
I began my journey in graphic design, working in advertising agencies and studios before transitioning into product design. My background gave me a strong visual foundation, but what truly drives me is solving problems that matter, through research, iteration, and user-centered thinking.
How I Work
I approach design as a collaborative and strategic process. My goal is always to create solutions that are meaningful for users and valuable for the business, and that starts with understanding both. Here’s how I typically work:
- Research first:
I believe good design starts with asking the right questions. I partner with CX, product, and ops teams to understand user behavior, map pain points, and uncover insights, whether through data, interviews, or competitor analysis.
- Strategy meets structure:
Before jumping into visuals, I define flows, user journeys, and information architecture. I make sure the problem is clear and the structure is aligned with both user needs and business goals.
- Design, test, iterate:
I prototype early and often, from low-fidelity sketches to fully interactive designs in Figma. I’m not afraid to test unfinished work or adapt based on feedback. Iteration is a core part of my process.
- Collaborative mindset
I enjoy working closely with developers, marketers, and other stakeholders. I lead handoffs with clear documentation, tokens, and edge-case considerations, and stay involved through implementation.
- Knowledge sharing
I often support teams beyond design, running trainings, onboarding collaborators, or documenting processes. I like leaving a project stronger than I found it.
User-Centered Design.
User Research.
User Testing.
Service Design.
Interaction Design.
Information Architecture.
Prototyping.
Figma.
Design System Standards.
Data Analysis & Interpretation.
STARTUP / FINTECH
Explore
STARTUP / FINTECH
Explore
STARTUP / FINTECH
Explore