About Me
Bio
I'm Carolina, a Senior Product Designer (Sr. UX/UI Designer) based in Buenos Aires with 10+ years of experience designing digital products across fintech, telecom, and enterprise.
I started in graphic design — agencies, studios, brand work — before moving into product design. That background shaped how I think: I care about craft, but I'm driven by what actually works for the people using it.
I've worked across the full product lifecycle, from zero-to-one startups to large-scale enterprise systems, always embedded with the teams building the product. At n1u I rebuilt a live fintech app from the inside while simultaneously designing the in-house version. At DIRECTV I designed for millions of subscribers across Latin America under tight technical constraints. At Salesforce I work embedded in cross-functional teams translating complex enterprise workflows into usable tools. At UIN I owned the end-to-end design of a B2B gamification platform from scratch.
How I Work
My job doesn't end at the screen. Over the years I've learned to align business and user from the start, catch problems before they get expensive, and leave behind processes and judgment the team can keep using afterward.
Align
Before designing anything, I make sure I understand the real business goal and who defines success — it's not always what the initial brief says.
Discover
Interviews, competitive benchmarking, and existing data. At a senior level, I also know when the research already exists and doesn't need repeating.
Frame
I translate ambiguity into a clear, prioritized problem with measurable success criteria — the point where the team stops arguing features and starts arguing impact.
Design
Flows and prototypes iterated in short cycles, embedded with product and engineering from day one — not a final handoff thrown over the wall.
Validate
Usability testing and stakeholder review before launch. I question my own decisions as much as the team's.
Scale
I document and systemize the design judgment so it stays with the team, not locked in a Figma file that depends on me.
Capabilities
Product Design
End-to-end design from research to delivery. Flows, wireframes, high-fidelity screens and interactive prototypes.
UX Research
User interviews, surveys, competitor analysis and journey mapping to ground every decision in real insight.
Interaction Design
Defining how users move through a product — transitions, states, feedback and micro-interactions.
Information Architecture
Structuring content and navigation so users always know where they are and where to go next.
Collaboration & Handoff
Clear documentation, specs and edge cases. I stay close to implementation to make sure what's designed actually ships as intended.
Facilitation
Running workshops, onboarding teams and documenting processes. I like leaving a project stronger than I found it.
AI & Design
Using AI tools to accelerate validation cycles, generate rapid prototypes for team alignment, and support research synthesis. A practical addition to the workflow, not a replacement for design thinking.
Product Strategy
Discovery, problem definition and feature prioritization alongside Product and Business. Connecting research and insight to roadmap, OKRs and KPIs.
Work Experience
Salesforce / Concentrix — Experience Designer
UIN — Sr. UX/UI Designer
n1u — Sr. UX/UI Designer
DIRECTV Latin America — Sr. UX/UI Designer
Wunderman — UX Designer / Production Artist
IPG Mediabrands — Interactive Producer
CreativeWay — Graphic & Web Designer
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