The products I worked on grew in complexity without the design iterations needed to make flows intuitive and easy to use. The result is always the same, users who have to learn to navigate the system instead of the system working for them.

I lead cross-functional discovery workshops with Product and Engineering to identify real pain points in internal workflows. I use Rose-Bud-Thorn to synthesize findings, Creative Matrix to map user needs against system requirements, and heuristic evaluations based on Nielsen's framework to audit existing products. When the problem calls for generating ideas fast and collaboratively, I facilitate Design Sprints and Charrette sessions. Everything gets documented and used as an alignment tool across stakeholders in Revenue, Pricing, and Compensation.