n1u is a digital wallet for Gen Z and gamers. Not just another wallet, it combined fiat (pesos), crypto, physical and virtual Visa card, service and transport payments, top-ups, QR, and its own engagement system: weekly missions, n1ucoins, and a store where users could redeem gaming benefits like Riot Points, Discord Nitro, and more.

I joined when the company decided to migrate the product to an in-house version. Until then, it had been built in 7 months by three external agencies, backend, frontend, and design, resulting in multiple friction points. From that moment I worked on two simultaneous tracks: iterating on the live version with high-impact changes, and designing the new version from the inside.

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Role: Sr. UX/UI Designer

Platform:  Mobile-first (iOS + Android)

Methods: UX Audit, Dual-track Agile, User Interviews, Surveys, Usability Testing

Tools: Figma, Jira, Miro, Notion

The first thing I encountered was that the documentation didn't match what was in production. With active users and a live product, I couldn't assume anything, I did an extensive audit of all live flows before touching anything.

There was no prior research work. No personas, no information architecture, no userflows, no validation.

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The data confirmed it: out of 16,000 downloads, only 2,000 users completed onboarding. An 87% drop-off that wasn't being prioritized on the roadmap. The gamer audience wasn't finding the language, habits, or experience they expected in n1u, and the first contact with the product was losing them before they even started.

The first step was the audit: mapping everything in production, identifying gaps with existing documentation, and understanding where the critical friction points were. Without that, any design decision was a guess.

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From that diagnosis I set up two parallel tracks. On the production track: high-impact fixes and iterations on the live app, home, profile, cards, payments, store, prioritized by friction frequency and short cycles. On the in-house track: a redesign with real criteria, flows built from scratch, documented structure.

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UX/UI was part of the technology team: I participated in dailies, planning sessions, retros, and iteration sessions alongside back and front-end. That integration was key to ensuring design decisions had real technical context and devs had unambiguous specs.

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The research that didn't exist, I built: interviews with the target segment, surveys on gaming, streaming and financial consumption habits, competitor analysis, user personas and documented information architecture. I built the onboarding journey map to identify concrete pain points, frustrating KYC, long forms, unexplained password rules, and turn them into improvement opportunities. All of it served both tracks simultaneously.

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Before the full migration I led Android testing during the friends & family release, real-condition validation before the definitive launch.