DIRECTV LATAM is one of the region's largest telecom providers, with millions of subscribers across multiple countries and a set-top box infrastructure ranging from legacy SD decoders to the latest HD and 4K devices.

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I joined the product innovation team to modernize outdated experiences and design scalable solutions across platforms with very different technical constraints. The work covered four fronts: channel navigation redesign, an internal content management tool, a special app for the FIFA World Cup Qatar 2022 in collaboration with DGO, and UX support for SKY Brazil's user channel update.

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Role: Sr. UX/UI Designer

Platform: Set-top boxes SD + HD/4K, internal web-based admin platform

Methods: Design Thinking, Component-first design, Platform mapping, Accessibility

Tools: Figma, Adobe XD, Jira, Confluence, internal STB staging platform

The core challenge was designing for platforms with radically different capabilities. Legacy SD decoders had hard constraints: limited fonts, reduced color palette, restricted image sizes, and basic remote-control interactions with no support for gestures or complex navigation. HD/4K devices enabled more, but any solution had to work across both without degrading the experience on either.

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On top of that, internal communications teams had no tools of their own to manage the client channel. Every update depended on development, making slow and costly what should have been a daily operation.

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And in parallel, there was an unmovable deadline: the FIFA World Cup Qatar 2022 needed a special, immersive experience deployed on time.

The first step was understanding the real limitations of each platform. Before designing any screen, I mapped the capabilities and constraints of both SD and HD/4K STBs, what could be rendered, what interactions the remote control supported, what image sizes were viable, what fonts were available. Without that map, any design decision was a risk against implementation.

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With that context I defined a component architecture that could scale across platforms, solutions that worked on SD and enriched on HD without requiring two parallel systems.

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For the client channel I designed the admin tool with the communications team as the primary user, not developers, but people who needed to publish and preview content autonomously. I led onboarding workshops to ensure real adoption of the tool.

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For the World Cup I collaborated with the DGO team to co-design the Qatar 2022 special app, dynamic content, intuitive flow, adapted to platform constraints.

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For SKY Brazil I delivered UX recommendations and a structure proposal for their user channel update, maintaining regional identity within shared UX patterns.